Thanks for answering.
I think that I understand the challenges and difficulties that you pose, but would you be willing to participate in 3 or 4 meetings?
…¨But maybe we can find a way, for example, to ask our producers 5 questions, and to develop a scoring system based on this.¨…
And the questions we could figure out (each one in his own country) :
1.- Can we find producers that would be willing to open their knowledge about the way they produce and the way they measure the issues ¨ that customers care¨?
2.- Can we find customers that would allow producers to use their purchase information (the information of what they are choosing to buy) (which is available in OFN and other local sustainable food ecosystems or platforms). ?
3.- Could this ¨Data Food System¨ allow us (everybody) to appreciate easily the correlation between the scoring (of the issues that producers are measuring) and the Sale increasings??? (in other words can we establish a continuous learning process about what do we care (what do we decide to eat and how do we obtain the food from producers to our homes). ??
4.- Can we measure the benefit that producers will obtain by having more information to plan production?
5.- Can we measure the benefits that customers will obtain by choosing to buy to producers who are not spending efforts to sell (avoiding marketing expenses) and the fact that customers will get ¨better products ¨ at a ¨lower or same price¨ ?
…Maybe we can find better questions… but if we agree that we can achieve a Data Food System that is needed, that it have value to the end customers, producers and distribution system will use it, they will line up with it…
(If we can agree about it in 3 or 4 countries, for sure we will find the way to build it)
…let us meet to find the right questions … and the way we will investigate them in each country…