One of my actions from the Barcelona gathering was to drive forward a process for improving the data we have that, in turn, drives our product development. We want to develop based on what our users want and need, and what their pain points are. Thus we need to be talking to them and collecting the data that helps us to make these decisions.
User Driven Product Process
Talking to Users
Product managers have regular catch ups with users to fully understand their pain points, usage of the platform and generally just ensuring that we are keenly aware of how users are finding the platform and other offerings.
After speaking with users, and potentially more widely, we survey users to get quantitative data on the importance of features and feature candidates and satisfaction with the way users are currently operating (both with features internal to our offering and external to it).
Collating the data
We graphically analyse this quantitative data and use it to inform our priorities within our product planning process.
Pathways to introduce this process
My main focus at this stage is to develop this surveying tool. In Barcelona we did a group activity to understand the value chain for our users - how do our users actually create value in the world. You can see the white board photos from these sessions here.
In summary there are 5 key stages in the value chain of OFN users:
- Taking customer orders
- Sourcing produce from suppliers
- Packing orders
We broke these stages down into individual tasks. You can see a summary of these individual tasks here.
Now we want to know how important each of these tasks are to our users and how satisfied they are with each now. So we will ask them four questions about each of the tasks:
- How important is this task for you? (1-10 scale)
- How do you complete this task now? (OFN or other tool?)
- How satisfied are you with the way you currently complete this task? (1-10 scale)
- Any additional things we should know about this task? (free text)
Here is my project plan for this work:
Stage 1. I have put all of the tasks in a single spreadsheet with a description. Please look here and comment such that we can all agree on the tasks and the descriptions before translation.
Stage 2. I will use Google Translate to translate the spreadsheet into en, fr, Catalan, other? I will then ask relevant people to check the automated translations. Please don’t start on translations and checking until we have agreed the tasks and descriptions in Stage 1.
Stage 3. I will create a separate survey for each language that will all feed into the same spreadsheet such that we can easily graph results.
Stage 4. We can plan the roll out such that each instance feels confident to start talking to their users and we can start generating the data we need! I will continue doing this in a google form, started here.
@MyriamBoure @Rachel @danielle @Kirsten @sauloperez @sigmundpetersen @tschumilas @NickWeir @sstead Please would you take a look at Stage 1 above and comment on the en version of the document. Please can you look before Friday Sept 7th if possible.