Hi folks, as we edge towards new global site, I’d like to suggest that we take this moment to move away from the ‘Food, unincorporated’ tagline. I do think it’s valuable having a 2-5 word tagline that helps people understand us quickly.
For me, ‘Food, unincorporated’ is reasonably passive and doesn’t reflect the level of ambition we have for the project. I often find myself instead saying that Open Food Network works to transform the food system, so is that an option instead?
‘Open Food Network: Transforming the food system’
What would others suggest? (Keeping in mind that we are talking about more than the software platform as well)
As always, global communication doesn’t change how each instance communicates to their local audience, this isn’t something you have to adopt for your audience, it’s about how we communicate the global project.
Suggestions? Do you like ‘Transforming the food system’? What would make your heart sing if you came across a new project, and get you excited to join?