I have been searching for a way to not lose potential customers who find a closed shop. So without the capacity in OFN, I’ve been offering enterprises (for a fee) to build a mailchimp landing page to build their customer list. Then (in addition to social media promo…) I put the link to the mailchimp sign up page in the closed shopfront message. So - would be great to do this righ in OFN, and I love the greying out idea - and ability to see the products but not order. Another nice feature would be if they could easily send the link to the shop to a friend or post on social media - right from within the closed shopfront. Giving users and shoppers easier ways to share/tweet/post… an ofn shop link would be good.
I would say though, that if we are going to build customer lists in OFN, there are some things to think about - all of the privacy issues for example. One reason I like mailchimp is that they take care of all of that (confirming signup, unsubscribe anytime). With the mc link - they can also forward it to a friend, or post on social media automatically… You can also integrate mailchip with a shopfront to do product ‘sales’ and promotions. (I haven’t takled this yet). Maybe all of this is standard and what we’d have in mind - which would be great - its just I find mailchimp does this so easily and well. BUT - mailchimp owns the list. Part of the OFN-CAN ‘service’ we offer to hub then, is to make sure we download and maintain the list outside of mailchimp. (There are stories of mailchimp losing lists out there.)
Seems there are a couple of themes here — ‘keeping’ potential customers who come across a closed shop; building and using mailing lists (beyond the current capacity) for shops in OFN; tools to promote shopfronts on OFN