Thanks for the notes JB!
I think we might be better off with turnip, as per this reference:
The Takeaways look appealing 
There are other options but the only maintained ones seem to be Cucumber and Turnip:
Also, as reference, we have this related discussion as well: Seed data [development] [provisioning] [deployment] - #5 by luisramos0
Turnip seems easier to set-up, so I think the initial overhead might be smaller. So, I’d go with that to begin with and see how we can integrate this.
Happy for any other thoughts on this 