Customers need more attention, not vendors

What is the need / problem ? Most of the UX is focused on serving the needs of vendors, not customers

Who does it impact ?


What is the current impact of the problem ?

There is precious little to drive customers onto the platform

What is the benefit of focusing on this ?

There is hidden value in enabling customers and visitors to interact more readily

Potential solutions that will .solve the problem ?

A way to replicate markets online, so that people can also participate in market events virtually, and interact with people attending live, and can also interact and transact with vendors.

Selection of a feature candidate

Metrics to measure if need is satisfied after feature is implemented

market attendance
attendee satisfaction
vendor sales
vendor satisfaction
market diversity/size

Feature owners

Steve Ocean

Epic/projet where you can follow implementation

Hawaii instance

Yes, it is true that most of the UX are focused on serving the needs of vendors, not customers. This results in an experience that is frustrating and confusing, which leads to fewer sales. I am happy to see that you are taking some action in this regard.