Crowd-funding for OFN Instances: Lessons and Strategy


#1

Moving conversation from email to here, inviting participation from @lin_d_hop (insights from your crowd-funding experiences?) and @enricostn re. your planned campaign

[quote] Dear Serenity,

With help of Nick Weir from OFN UK, I’m working to set up an OFN instance for Benelux. I’m also preparing a crowdfunding for this. Nick told me hat you can maybe share your crowdfunding campaign with me? Hope to hear from you, Regards, Iris

Hartelijke groet,
Iris van de Graaf

www.vaneigenerf.nl
www.locafora.nl
[/quote]

@serenity responded

[quote] Hi Iris
Here’s the link to our Australian campaign (2015). https://startsomegood.com/openfoodnetwork
We had too many rewards / rewards required a lot of work in delivery so I wouldn’t necessarily copy them! But may give you some ideas.
Serenity
[/quote]

and some thoughts from me:

  • our campaign was muddied / confused by australian / global project - we were trying to appeal to both, requiring contributors to be either very visionary australians or global people willing to invest in something with immediate on-ground impact actually only a long way away. You should be able to avoid this confusion by focusing on immediate benefits to an organisation your contributors are already invested in - happy to discuss further if useful
  • you are in a position with existing hubs and customers i think, which means you can create much more tangible rewards - like pre-sales / discounts / event participation etc - that we were unable to do
  • this successful campaign from another food hub in Melbourne raising money to upgrade their software may be useful to you - https://startsomegood.com/fairfood. I suspect their pitch and rewards will be quite relevant. NB. For a range of reasons they are no longer taking the Delivery Biz Pro path and we (OFN Aus) are now working with them to upgrade their custom software