As we are moving forward in France to structure our local entities / projects, we hit again some branding issue.
We find that a big part of the confusion when we pitch the OFN is that the Open Food Network is more than the software, but both have the same name, so when we talk about OFN we don’t know if we talk about the software or the community doing also knowldge building and sharing, etc.
Also, we are heading more and more towards the Open Food Network being able to provide online sales management tools, but it could be a solution mixing OFN with Odoo or OFN with other sofwtare, it could be part of OFN modules assembled with other modules from other sofwtare.
In France now we describe the mission of the OFN as “identifying and building software that are relevant to use by the local / solidarity food ecosystem” so we don’t close the door, and if that’s relevant at some point to contribute to some Odoo module that our community needs and provide it, I think we will do it.
So I think we should start distinguishing the OFN software, and the Open Food Network broader project, connected to a mission that is broader than building a single piece of software.
What I do now already is that I use OFN to talk about the software and Open Food Network to talk about the community and general project. Maybe we should rebrand the software name for something like “FOODOS”, or “OSFOOD”. It would be “OSFOOD” by the OFN. So the OFN is making this software, but is making other things.
Brainstorming on software name:
-Open Food Software / OFS / OFsoft / Open Food Soft