Improve order UX to avoid customer confusion

What is the need / problem

OFFrance receives regulardly feedbacks from hubs whose customers have thought they had passed the order, but never clicked on the last “order” button.

Who does it impact

In France, mainly the hub “Collectif Court Circuit” (400 families organized as 6 buying groups)

What is the current impact of this problem

Customers think they have ordered, come to take their order, but there is no order in the system so they are disappointed.

What is the benefit in focusing on this

Improve our hubs sales and their customers satisfaction.

Links to more details


Potential solutions that will solve this problem

Don’t know yet

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