Check that discussion also Inviting hub members via email
My preference would be to think of a more general messaging in app tool, like a CRM integration yes, for example Odoo is open source and pretty widely used. @enricostn suggested a simple button but for ma can be confusing as the content of the text will differ for every hub, so for me the messaging tool should enable to send a message to customers given specific tags, or all customers, and it would be great for the hub manager to keep track of the messages sent, enable customers to reply, etc.
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